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Wednesday, April 23, 2008

The Oomph factor

The stage is set for everybody to take a break from their monotonous lives and peep into the slam-glam show. The IPL matches certainly are maintaining their promised standards, except the one in Eden Gardens (but the match was exciting), of providing wholesome entertainment. People have taken to this T20 concept like bees to honey and the frenzy is gonna pitch higher.

Adding spice to the on-field contests is the ever-enthusiastic cheer leaders, imported from Australia just for this tournament. IPL has certainly induced an additional oomph factor. People are so used to the regular glam shows that these new faces doing their item numbers (alas! that’s our comparison) in the open for everybody to see, have brought in a fresh breeze across the stadia.

“If not for cricket, lets at least get a glance of those skimpy dressed cheer leaders” is what people have come to say. I am not sure how these guys manage their body temperature with this extra heat generated this summer. No matter what; the IPL is a winner, considering it as a commercial venture.

We all know that cricket and films rule the lion’s share of Indian’s focus. It ‘will’, if not ‘has’ already taken cricket to a new level of viewership. A whole new segment of spectators is tapped, thanks to the culturally diversified teams. The cricketers’ slam and the filmdom’s glam in IPL are bound to break barriers as it reaches places one wouldn’t even imagine. Who knows how many countries might participate in the coming World Cup? IPL, certainly, is the OOMPH FACTOR for global cricket.

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